Privacy Policy

This Privacy Policy describes how The Shirt Guy (the “Site”, “we”, “our”, or “us”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Last updated: 21 August 2025

Contact

After reviewing this policy, if you have questions, need more information about our privacy practices, or would like to make a complaint, please contact us by email or via our contact page:
Email: info@theshirtguy.shop
Contact page: /pages/contact

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual as “Personal Information”.

Device information

  • Purpose of collection: to load the Site accurately for you and to perform analytics on Site usage to optimize our Site.
  • Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify.
  • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order information

  • Purpose of collection: to provide products or services to you to fulfill our contract, process payment information, arrange shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and—when in line with the preferences you have shared with us—provide information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify.
  • Personal Information collected: name, billing address, shipping address, payment information (including credit card details), email address, and phone number.

Customer support information

  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: may be shared with service providers strictly as needed to assist support.

Minors

The Site is not intended for individuals under the age of 15. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. Read more about how Shopify uses Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to understand how customers use the Site. Read more: Google Privacy. Opt-out: Google Analytics Opt-out.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. This may occur directly or via cookies and similar technologies (subject to your consent where required).
  • We may use Shopify Audiences to help show ads on other websites with our advertising partners. We may share your Site usage, purchases, and the email address associated with your purchases with Shopify Audiences so other Shopify merchants can make offers you may be interested in.

For more information about how targeted advertising works, visit the NAI educational page: NAI – How It Works.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: https://optout.aboutads.info/.

Using Personal Information

We use your Personal Information to provide our services to you, including: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the EEA, we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, see the “Your rights” section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision-making has a legal or otherwise significant effect on you.

We engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions (persists for a small number of hours).
  • Temporary blacklist of credit cards associated with blacklisted IP addresses (persists for a small number of days).

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us using the contact information above.

Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: Shopify GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (“Right to Know”), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us using the contact information above.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us using the details above.

Cookies

A cookie is a small amount of information that’s downloaded to your device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies, to improve your experience and provide our services.

Cookies Necessary for the Functioning of the Store

Name Function Duration
_ab Used in connection with access to admin. 2y
_secure_session_id Navigation through a storefront. 24h
_shopify_country Checkout. session
_shopify_m Managing customer privacy settings. 1y
_shopify_tm Managing customer privacy settings. 30min
_shopify_tw Managing customer privacy settings. 2w
_storefront_u Updating customer account information. 1min
_tracking_consent Tracking preferences. 1y
c Checkout. 1y
cart Shopping cart. 2w
cart_currency Shopping cart. 2w
cart_sig Checkout. 2w
cart_ts Checkout. 2w
cart_ver Shopping cart. 2w
checkout Checkout. 4w
checkout_token Checkout. 1y
dynamic_checkout_shown_on_cart Checkout. 30min
hide_shopify_pay_for_checkout Checkout. session
keep_alive Buyer localization. 2w
master_device_id Merchant login. 2y
previous_step Checkout. 1y
remember_me Checkout. 1y
secure_customer_sig Customer login. 20y
shopify_pay Checkout. 1y
shopify_pay_redirect Checkout. 30min, 3w, or 1y
storefront_digest Customer login. 2y
tracked_start_checkout Checkout. 1y
checkout_one_experiment Checkout. session

Reporting and Analytics

Name Function Duration
_landing_page Track landing pages. 2w
_orig_referrer Track landing pages. 2w
_s Shopify analytics. 30min
_shopify_d Shopify analytics. session
_shopify_s Shopify analytics. 30min
_shopify_sa_p Marketing & referrals analytics. 30min
_shopify_sa_t Marketing & referrals analytics. 30min
_shopify_y Shopify analytics. 1y
_y Shopify analytics. 1y
_shopify_evids Shopify analytics. session
_shopify_ga Shopify & Google Analytics. session

The length of time that a cookie remains on your device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most cookies we use are persistent and will expire between 30 minutes and two years.

You can control and manage cookies in various ways. Removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies; you can change this in your browser’s settings. Learn more at https://allaboutcookies.org.

Blocking cookies may not completely prevent how we share information with third parties (such as advertising partners). To exercise your rights or opt out of certain uses, follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

Complaints

If you would like to make a complaint, please contact us by email or through our contact page using the details under “Contact” above. If you are not satisfied with our response, you may lodge a complaint with your relevant data protection authority.